C.S. Collins

eDreams ODIGEO | Countdown

Metrics

Goal: Reduce checkout hesitation.

Desired impact: Increase overall checkout conversion.

Outcome: +8.9% visits, +4.2% conversion, +4.9% Prime continuance, reusable component

Summary

The Countdown Timer in the price summary reduced hesitation and boosted bookings with a clear urgency signal.

REDUCING HESITATIONWITHin theCHECKOUT

My design

Process

Brief

DISCOVERY

IDEATION

Design brief

Add urgency at checkout to reduce hesitation.

Discovery

Drop-off was linked to lack of urgency.

Iteration

Tested countdown styles in price summary for clarity and alignment.

Goal

Reduce

Hesitation

Impact

Increase

Checkout CVR

oUTCOME

+8.9% 1ST time +4.2% CVR, +4.9% Prime conT.

View more:

Game design

Halo’s UI

eDreams

Trust integration

eDreams

Homepage revamp

C.S. Collins

eDreams ODIGEO | Countdown

Metrics

Goal: Reduce checkout hesitation by encouraging faster decision-making in the booking flow.

Desired impact: Increase booking completions and conversion.

Outcome: +8.9% first-time visits, +4.2% conversion, +4.9% Prime continuance, reusable & scaleable component.

Summary

The Countdown Timer surfaced urgency within the price summary, giving users a clear reason to act quickly. The design balanced visibility with clarity, reducing hesitation and improving conversions.

REDUCING HESITATIONWITHin theCHECKOUT

My design

Process

Brief

DISCOVERY

IDEATION

Design brief

I began by aligning stakeholders on goals and success metrics through a clear design brief.

Discovery

Analytics revealed high drop-off at payment. Research showed urgency cues could encourage faster decisions.

Iteration

Tested countdown designs in the price summary, refining placement and hierarchy for clarity and alignment.

Goal

Reduce

Hesitation

Impact

Increase

Checkout CVR

oUTCOME

+8.9% 1ST time +4.2% CVR, +4.9% Prime conT.

View more:

Game design

Halo’s UI

eDreams

Trust integration

eDreams

Homepage revamp

C.S. Collins

eDreams ODIGEO | Countdown

Metrics

Goal: Reduce checkout hesitation by encouraging faster decision-making in the booking flow.

Desired impact: Increase overall checkout conversion.

Outcome: +8.9% uplift in first-time visits, +4.2% CVR increase, +4.9% Prime widget continuance, and reusable component scaled across multiple flows

Summary

The Countdown Timer was integrated into the checkout’s price summary to drive urgency and reduce hesitation. Designed and tested for clarity, it aligned with the design system and reinforced confidence in booking decisions. The final solution improved conversions and delivered a scalable urgency pattern across flows.

REDUCING HESITATIONWITHin theCHECKOUT

My design

Process

Brief

DISCOVERY

IDEATION

Design brief

I began by aligning stakeholders on goals and success metrics through a clear design brief.

Discovery

Analytics revealed high drop-off at payment. Research showed urgency cues could encourage faster decisions.

Iteration

Explored countdown variations placed within the price summary. Tested placement, styling, and hierarchy to ensure urgency was clear without overwhelming users, while aligning with the design system.

Goal

Reduce

Hesitation

Impact

Increase

Checkout CVR

oUTCOME

+8.9% 1ST time +4.2% CVR, +4.9% Prime conT.

View more:

Game design

Halo’s UI

eDreams

Trust integration

eDreams

Homepage revamp