C.S. Collins

eDreams ODIGEO | Trustpilot integration

Metrics

Goal: increase trust in eDreams and Prime subscription service

Desired impact: increase Prime CVR

Outcome: +4.8% conversion & +7.5% first visits

Summary

The Trustpilot Integration added user reviews to checkout to build trust. I designed and tested widgets for clarity and credibility, leading to higher bookings and conversions.

Building trust

through authentic

user reviews

My design

Process

Brief

DISCOVERY

IDEATION

Design brief

Aligned stakeholders on goals and success metrics through a brief.

Discovery

Found low trust and high drop-off linked to lack of visible social proof.

Iteration

Explored review surfacing concepts and shaping solutions to business goals.

Goal

Increase

Trust

Impact

Increase

Prime CVR

oUTCOME

+4.8% cVR +7.5% first visits

View more:

Game design

Halo’s UI

eDreams

Countdown component

eDreams

Homepage revamp

C.S. Collins

eDreams ODIGEO | Trustpilot integration

Metrics

Goal: increase trust in eDreams and Prime subscription service

Desired impact: increase Prime CVR

Outcome: +4.8% conversion & +7.5% first visits

Summary

The Trustpilot Integration project aimed to build trust at checkout by surfacing authentic user reviews within the payment flow. I designed and tested multiple widget variations to ensure clarity, credibility, and alignment with the design system. The final solution reduced hesitation, improved booking completion, and delivered measurable gains in conversion.

Building trust

through authentic

user reviews

My design

Process

Brief

DISCOVERY

IDEATION

Design brief

I began by aligning stakeholders on goals and success metrics through a clear design brief.

Discovery

Research revealed low trust perception and high drop-off, driven by a lack of visible social proof.

Iteration

From there, I explored review-surfacing concepts, benchmarking competitors and shaping solutions aligned with business goals.

Goal

Increase

Trust

Impact

Increase

Prime CVR

oUTCOME

+4.8% CVR

+7.5% 1ST VISITS

View more:

Game design

Halo’s UI

eDreams

Countdown component

eDreams

Homepage revamp

C.S. Collins

eDreams ODIGEO | Trustpilot integration

Metrics

Goal: increase trust in eDreams and Prime subscription service

Desired impact: increase Prime CVR

Outcome: +4.8% conversion & +7.5% first visits

Summary

The Trustpilot Integration project aimed to build trust at checkout by surfacing authentic user reviews within the payment flow. I designed and tested multiple widget variations to ensure clarity, credibility, and alignment with the design system. The final solution reduced hesitation, improved booking completion, and delivered measurable gains in conversion.

Building trust

through authentic

user reviews

My design

Process

Brief

DISCOVERY

IDEATION

Design brief

I began by aligning stakeholders on goals and success metrics through a clear design brief.

Discovery

Research revealed low trust perception and high drop-off, driven by a lack of visible social proof.

Iteration

From there, I explored review-surfacing concepts, benchmarking competitors and shaping solutions aligned with business goals.

Goal

Increase

Trust

Impact

Increase

Prime CVR

oUTCOME

+4.8% cVR +7.5% first visits

View more:

Game design

Halo’s UI

eDreams

Countdown component

eDreams

Homepage revamp